Google Shopping is the fastest growing digital advertising channel for the past 5 years. "Retailers now devote 53% of their AdWords budgets to Google Shopping". For mobile and visually-driven markets, this is the best advertising tool online.
Shopping Campaigns allow you to show retail-like product ads for those who are looking for your products. Based on a CPC (cost per click) basis, you only pay for the clicks to your website. Shopping ads are like enhanced text ads with a mini-product page on Google. They show shoppers a product photo, a title, description, price, store name, color, size and more. Used the right way, you can get shoppers to narrow down their choices before their first click.