The Google Display Network (GDN) allows businesses to place visual banner ads and text ads on advertising-supported sites all over the web. According to Google, the Display Network reaches over 90% of global internet users including about 2 million sites! You only pay for a click, unlike traditional CPM models, so you can get thousands of impressions on your brand for free.
The Search Network allows you to show ads on Google, Bing and their "search partners". These can show on Google or Bing search results and on other search sites when the keywords you bid on are relevant to a user's search. There is a lot more to Paid Search - it's like a science and requires practice, data, analysis and experience to do it right and grow your business year over year.
YouTube is part of Google's network, but managing the advertising efforts is unique. Whether you have a video, or want to reach people watching other videos on YouTube, there might be a campaign strategy for your company.
According to Google, "YouTube has over a billion users – almost one-third of all people on the Internet – and each day those users watch a billion hours of video, generating billions of views.
YouTube overall, and even YouTube on mobile alone, reaches more 18–34 and 18–49-year-olds than any cable network in the US."
Remarketing is a vital tool in any digital marketer's toolbox. Using "cookies" it allows advertisers to create lists of past-visitors to your website, app or social account based on the cohorts you find most valuable to your business. You then can advertise to those cohorts in creative ways on Google, Bing, Facebook or Instagram.
Standard Remarketing, Dynamic Remarketing, RLSA (Retargeting Lists for Search Ads), Video Remarketing and Customer List Remarketing are all unique ways to utilize retargeting.
Google Shopping is the fastest growing digital advertising channel for the past 5 years. "Retailers now devote 53% of their AdWords budgets to Google Shopping". For mobile and visually-driven markets, this is the best advertising tool online.
Shopping Campaigns allow you to show retail-like product ads for those who are looking for your products. Based on a CPC (cost per click) basis, you only pay for the clicks to your website. Shopping ads are like enhanced text ads with a mini-product page on Google. They show shoppers a product photo, a title, description, price, store name, color, size and more. Used the right way, you can get shoppers to narrow down their choices before their first click.
According to Facebook, each month, 2 billion people use Facebook. Not surprisingly, Facebook and Instagram are one of the few apps US users open 20% (12 minutes) of every hour.
500 million Instagrammers use the app every day and is widely under-used for ads, compared to facebook. These ads look very similar to regular posts, which can help with brand engagement, followers and even ROI, utilizing the right shop-able ads.
Google Analytics, AdWords, Facebook/Instagram Insights, Bing Ads, Google Search Console - Let me provide you with actionable data. Numbers are nice, but insights are better. Let's put your data into use with weekly, bi-weekly or monthly updates. There's no magic wand here - just hard work and smarts. I'll show you exactly where I got the data from and what it means.
SEO stands for Search Engine Optimization. It's making your site more likely to show up in the "free" or "earned" or "natural" listings on Google, Bing or any other search engine. Google gets 80% of the searches every day, so we focus on their ranking factors (over 200 of them!). And according to Google, the algorithm changes constantly. It helps to have a partner helping you attain and maintain your free rankings.
SEO takes time and a monthly, planned strategy, but the longer you wait, the longer it's going to take to rank organically for the words that best describe with you do and what you offer.
Clicks and Impressions are so nice when they are free! This should be the goal for your long-term digital marketing strategy. Let's put a plan into action and track the results.
Need to show up on the map, update your days, hours times, descriptions, holiday hours, offers, photos and more? Let me help you set that up and manage any updates for you. Let's make sure you are on the map, your information is correct and that it helps your SEO rankings. Show up on local directories such as Google Maps, Yellow Pages, Yelp, Waze, Siri, Apple Maps, White Pages, and 100+ others.
I teach classes and give tips, advise and audits too. I'm happiest when I'm helping others understand this complex world of online marketing. Ask me any question or find my Boulder Digital Marketing meetups!
Let's start or enhance your email campaign for the best open rates, click through rates and ROI. Email absolutely isn't dead, and used right with a CRM, can help improve your relationship with your customers.